MSc civil engineering-architecture, urban design and spatial planning, at KU Leuven, previously active as a management trainee at Ormit, working for Belga News Agency since 1993. Directorate member of the management team, president of the CPBW and board member of Sentomemetrics. Main expertise: project management, innovation.

Title of the Presentation:   

Handling AI challenges in a media context

Key words:

provider of facts / workflow / partnerships / publishers’ rights / agility

Key message:

Belga News Agency emphasizes the need to uphold journalistic integrity while adapting to AI-driven changes and challenges in the media landscape.

For over a hundred years Belga News Agency has been a provider of facts. This principle is safely guarded. However,… In order to survive, news agencies and media companies need to innovate continuously and anticipate the challenges that AI brings.

Where AI gradually settles into editorial workflows, the journalist is still required to guarantee the trustworthiness of our wire feed. But each use case requires a different approach:

In a media monitoring context with over 50k items a day, in a broader media landscape where publishers’ content is just considered to be free training material for AI players, in an era where traditional news media are under attack.

How do we, as a small media company, deal with these different opportunities and threats, whilst aiming for a maximum level of quality?